Bruce Dickinson … “Buttons are in habadashery. That, however, is just one of his jet-travel related roles. For the Harrods store, Dickinson is not aiming at the top of the market – don’t go down to Knightsbridge in the hope of getting a Gulfstream with all the luxury trimmings.
- The 57-year-old singer is the chairman of Aeris Aviation, which is running the store.
- The Evening Standard reports that Aeris is selling six-seater Eclipse 550 jets, which sell for around £2.2m. As the website of its manufacturer, One Aviation, says: “The Eclipse Jet has the lowest acquisition cost of any jet on the market, allowing you to achieve jet speeds at the purchase price of a turboprop!
- The pop-up store will be in place in Harrods through August, and buyers will get jets that are customised with Harrod’s branding, and a $50,000 store card.