Walk into the building that once housed Tijuana’s main bus station and you are met with a dazzling display of color and natural light. Front and center of this effort is the bus station which is now home to a dynamic tech cluster of international companies such as Uber and Yelp. Soon after, HUBSTN (short for Hub Station), a place where aspiring tech firms and established international companies alike could set up shop, was born.
- The Terminal Turistico Tijuana was once a bustling gateway to the Mexican border city, acting as an arrivals hall for many a tourist on the way to vacation excess.
- It was 2010, and violence was gripping Tijuana as drug gangs fought for territory and settled scores.
- Given that the city of 1.3 million people is just over the border from California, HUBSTN’s geography is a key selling point to potential clients.