Former Apple CEO launched affordable Obi smartphones

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The Obi Worldphones SF1 and the SJ1.5 cost $199 and $129 respectively — well under Rs. Ex-Apple CEO John Sculley-backed Obi Mobiles has been rebranded as Obi Worldphone , and unveiled two new affordable smartphones – the SF1 and SJ1.5. The Obi Worldphone SF1 will be available in two variants – a 2GB RAM and 16GB inbuilt storage variant will be available at suggested retail price of $199 (approximately Rs. In October, India will get two more budget smartphones: the Obi SF1 and the SJ1.5. This itself isn’t news — cheap smartphones have been flooding the market for the last few months.

 

 

  • Like most brands that make budget phones, Obi targets the billion plus people in developing markets — Vietnam, Indonesia, Thailand, the UAE, Saudi Arabia, Kenya, Nigeria, Tanzania, South Africa, Pakistan, Turkey and India.
  • It runs a Qualcomm Snapdragon 615 processor and Android Lollipop, sports a 13-megapixel camera, and promises quick-charge technology that can juice up a phone in less than three hours.
  • The Obi Worldphone SF1 supports expandable storage via microSD card (up to 64GB).

 

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