On top of just quelling user annoyance, the feature actually conserves power since Chrome will now only consume power to play the video once the tab is in the foreground, he added. Chrome will automatically silence any auto-played audio until that tab is explicitly brought to the foreground, a Google evangelist said Wednesday. The move, meanwhile, comes after Twitter in June launched auto-play videos , meaning native videos, Vines, and even GIFs will begin playback automatically as you scroll past—much to the annoyance of some users.
- Vine, Instagram, and Facebook also begin playing videos as soon as they come into view.
- Beaufort added that the new functionality is now present in Chrome’s Dev build — one of several “channels” Google maintains — and is slated to ship in the Stable build of Chrome 46. With Google having released Chrome 44 to the Stable channel on July 21, Chrome 46 should ship sometime between the middle of October and the middle of November.
- The sound deferment is a continuation of a move Google initiated almost two years ago, when it was the first browser maker to mark audio-playing tabs so that users can spot which website broke the silence.