Apple says only 1 in 5 people have quit Apple Music

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Apple has defended the uptake of Apple Music, saying that 79 percent of those who signed up for a trial are still using the service. According to the company’s survey of 5,000 US consumers, 48 percent of those that tried Apple Music had stopped using it, despite the fact that it’s free through at least September. Apple Music’s panoply of bugs, cluttered user interface and overall instability has given the service a bit of a bad reputation in its first few months, but that doesn’t appear to be driving away users.

 

 

  • MusicWatch’s survey also made it seem like more users could drop off before long, as well: 61 percent of Apple Music users surveyed turned off the service’s auto-renew feature.
  • That’s something that MusicWatch itself is quick to admit — managing partner Russ Crupnick told Engadget that these results were best viewed as a snapshot of a rather unconventional launch.
  • SAN FRANCISCO: Only 21% of users who have tested Apple Music no longer use it, Apple said, countering the results of a survey that found defection rates at more than twice that amount.

 

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